No excuses, play like a champion
Approach
We secure meaningful brand partnerships for entrepreneurs, athletes, and musicians by developing thoughtful, carefully curated digital content strategies that amplify their voice and attract the right opportunities.
01
Social Media Audit
The first step in our research process is a comprehensive audit of your social presence across platforms. We take a close look at everything—from your strongest Instagram posts to those that may not have performed as well—to uncover patterns and insights we can build on to guide your strategy moving forward.
02
Content Strategy
We develop a content strategy that reveals the many layers of our clients. Rather than focusing only on what’s visible on the surface, we aim to go deeper—uncovering the why behind the what: what drives them, what inspires them, and the stories their followers may not yet know.
By bringing these dimensions to light, our clients are able to share more authentic and multifaceted versions of themselves, creating compelling narratives that audiences can truly connect with and engage in.
03
Content Plan Execution
Once the content strategy is established, we build a thoughtful content calendar designed to deliver posts when followers are most likely to see and engage with them. We provide guidance on the most effective days and times to share content, with every recommendation grounded in research and platform insights.
04
Brand Partnership Discovery
We identify brands that naturally align with our clients and the stories they’re sharing on social media, then tailor a thoughtful strategy designed to capture their attention and create meaningful opportunities for collaboration.
Team
Rule76 was founded by Darnell Corbin and Fred Garcia, who together bring more than 30 years of combined experience across multiple facets of media and advertising.
Drawing on both practical, real-world expertise and research-driven insight, Darnell and Fred deliver thoughtful, forward-thinking strategies that reflect the realities of today’s ever-evolving landscape.
Over the course of their careers, they have held leadership roles spanning account & project management, brand strategy, integrated communications, experiential marketing, business development, and most recently, media and sponsorships.
Darnell Corbin
Co-Founder
Fred Garcia
Co-Founder
Clients
Mya
DJ Zirk
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